Cantina Pira Luigi, quality from the territory
In the name of Barolo. The Pira family has been tied to the hills of Serralunga d'Alba, a land of great wines, since the late 19th Century.
In the 50s Luigi Pira decided to focus on grapes and wine, in the following decades he sold grapes and open wine to the biggest wineries in the area of Alba which sought after high quality products from Serralunga d'Alba.
It was a first step towards its own production, which was impressed in this earth and able to give great red wines, Barolo above all. In the early 90s Gianpaolo, Luigi's son, started to take part in the winery management, and the wine quality became the key factor. Today Gianpaolo is flanked by his brothers Romolo and Claudio.